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1 audience research
Mktgresearch carried out to measure the size or composition of the target audience for a piece of advertising -
2 Broadcasters Audience Research Board
General subject: BARBУниверсальный русско-английский словарь > Broadcasters Audience Research Board
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3 Joint Industry Committee for Cable Audience Research
Mass media: JICCARУниверсальный русско-английский словарь > Joint Industry Committee for Cable Audience Research
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4 Joint Industry Committee for Radio Audience Research
Mass media: JICRARУниверсальный русско-английский словарь > Joint Industry Committee for Radio Audience Research
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5 Joint Industry Committee for Television Audience Research
Mass media: JICTARУниверсальный русско-английский словарь > Joint Industry Committee for Television Audience Research
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6 Radio's All Dimension Audience Research
Meteorology: RADARУниверсальный русско-английский словарь > Radio's All Dimension Audience Research
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7 исследование аудитории
Русско-английский словарь по экономии > исследование аудитории
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8 метод исследования
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9 исследование
Авиация и космонавтика. Русско-английский словарь > исследование
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10 изучение аудитории
4.4 изучение аудитории (audience research): Планируемый процесс опроса потенциальных пользователей и анализа его индивидуальных и интегральных результатов.
Примечание - Целью данного процесса является определение возможностей, квалификации, опыта, предубежденности и преимуществ потенциальных читателей документа.
Источник: ГОСТ Р ИСО/МЭК 15910-2002: Информационная технология. Процесс создания документации пользователя программного средства оригинал документа
Русско-английский словарь нормативно-технической терминологии > изучение аудитории
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11 sondeo
m.1 (opinion) poll (encuesta).2 drilling, boring (mining).3 sounding (Nautical).4 probing, prospecting.pres.indicat.1st person singular (yo) present indicative of spanish verb: sondear.* * *1 MEDICINA sounding, probing2 MARÍTIMO sounding3 (del subsuelo) drilling, boring4 figurado (encuesta) poll\sondeo de audiencia audience ratingsondeo de la opinión pública public opinion poll* * *noun m.survey, poll* * *SM1) (Med, Náut) sounding2) (Téc) drilling3) (Pol) (=encuesta) poll; (=contacto) feeler, approachsondeo de la opinión pública — public opinion poll, Gallup Poll
* * *1) ( encuesta) poll, survey2) ( perforación) test drilling; (Náut) sounding; (Espac, Meteo) exploration* * *= survey, poll, survey questionnaire.Ex. Indicative abstracts abound in phrases such as 'is discussed' or 'has been surveyed', but do not record the outcome of the discussion or survey.Ex. The results of these polls can often be used as a basis for further information action.Ex. The survey questionnaires and methodology were pilot-tested late in 81.----* empresa dedicada a los sondeos de opinión = polling firm, polling agency.* investigación mediante sondeos = survey research.* resultado de un sondeo = canvass.* sondeo de opinión = opinion poll, Gallup poll, perceptions study, opinion polling.* sondeo de opinión por teléfono = telephone opinion poll.* sondeo de opinión pública = public opinion poll.* sondeo final = exit survey.* sondeo hecho a la salida = exit survey.* sondeo informal de opinión = straw poll.* sondeos = survey research.* * *1) ( encuesta) poll, survey2) ( perforación) test drilling; (Náut) sounding; (Espac, Meteo) exploration* * *= survey, poll, survey questionnaire.Ex: Indicative abstracts abound in phrases such as 'is discussed' or 'has been surveyed', but do not record the outcome of the discussion or survey.
Ex: The results of these polls can often be used as a basis for further information action.Ex: The survey questionnaires and methodology were pilot-tested late in 81.* empresa dedicada a los sondeos de opinión = polling firm, polling agency.* investigación mediante sondeos = survey research.* resultado de un sondeo = canvass.* sondeo de opinión = opinion poll, Gallup poll, perceptions study, opinion polling.* sondeo de opinión por teléfono = telephone opinion poll.* sondeo de opinión pública = public opinion poll.* sondeo final = exit survey.* sondeo hecho a la salida = exit survey.* sondeo informal de opinión = straw poll.* sondeos = survey research.* * *A (encuesta) poll, surveysondeo preelectoral pre-election pollCompuestos:exit pollopinion pollB1 (perforación) test drilling2 ( Náut) sounding* * *
Del verbo sondear: ( conjugate sondear)
sondeo es:
1ª persona singular (yo) presente indicativo
sondeó es:
3ª persona singular (él/ella/usted) pretérito indicativo
Multiple Entries:
sondear
sondeo
sondeo sustantivo masculino
1 ( encuesta) poll, survey
2 ( perforación) test drilling;
(Náut) sounding;
(Espac, Meteo) exploration
sondear verbo transitivo
1 Náut to sound, plumb
2 Geol to drill into
3 (a una persona, una situación) to sound out
sondeo sustantivo masculino
1 Náut sounding
2 Estad (de opinión) poll
' sondeo' also found in these entries:
Spanish:
previa
- previo
- encuesta
English:
feeler
- poll
- probe
- sounding
- straw poll
- survey
- opinion
* * *sondeo nm1. [encuesta] (opinion) poll, survey;voy a hacer un sondeo para ver a quién le interesa la propuesta I'm going to ask around to find out who thinks it's a good ideasondeo de opinión opinion poll2. [excavación] drilling, boring3. [del espacio] exploration* * *m:sondeo (de opinión) survey, (opinion) poll;sondeo de mercado market survey* * *sondeo nm1) : sounding, probing2) : drilling3) encuesta: survey, poll -
12 pubblico
(pl -ci) 1. adj publicPubblico Ministero public prosecutor2. m public( spettatori) audiencein pubblico in public* * *pubblico agg.1 public; ( statale) state (attr.); ( civile) civil: opinione, salute, vita pubblica, public opinion, health, life; servizi pubblici, public services; lavori pubblici, public works; istruzione pubblica, state education; scuola pubblica, state (o maintained) school; biblioteca pubblica, public library; giardini pubblici, public gardens; forza pubblica, police force (o civil police); nemico pubblico, public enemy; pubblico funzionario, civil servant; pubblico ufficiale, public officer (o civil servant); pubblico notaio, notary public; pubblico banditore, (public) auctioneer; pubblico registro, registry; spese pubbliche, public expenses: a spese pubbliche, at public expense; bilancio pubblico, national budget; debito pubblico, national (o public) debt; amministrazione pubblica, public authority (o civil service); questione d'interesse pubblico, public matter, ( d'importanza nazionale) matter of national importance; pubbliche relazioni, public relations; lavorare per il bene pubblico, to work for the common good // atto pubblico, deed under seal; diritto pubblico, public law2 ( noto a tutti, fatto davanti a tutti) public: le conferenze sono pubbliche, the lectures are public; fare una pubblica confessione, protesta, to make a public confession, protest; tenere una pubblica riunione, to hold (o to have) an open (o public) meeting; bisogna fare qualcosa prima che la notizia diventi di pubblico dominio, something must be done before the news becomes public // rendere pubblico, to make public (o to broadcast) // personaggio pubblico, public personality◆ s.m.1 public: il pubblico dei lettori, the reading public; i gusti del pubblico, the tastes of the public; l'opinione del pubblico, public opinion; un giardino aperto al pubblico, a garden open to the public; il pubblico non è ammesso, the public is (o are) not admitted; il pubblico è pregato di..., the public is (o are) requested to... // in pubblico, in public: mettere in pubblico, to make public (o to broadcast o to reveal o to disclose)2 (di teatro, concerto, conferenza ecc.) audience: il pubblico ha applaudito gli attori, the audience applauded the actors; parlare a un pubblico numeroso, to speak to a large audience; al concerto c'è stata una grande affluenza di pubblico, the concert was very well attended // indagine sul pubblico, audience research // pubblico prigioniero, ( di messaggi pubblicitari) captive audience3 ( sfera pubblica) public life: separare il pubblico dal privato, to separate public life from private life.* * *['pubbliko] pubblico -a, -ci, -che1. agg(gen) public, (statale: scuola) state attrun pubblico esercizio — a catering (o hotel o entertainment) business
ministero della Pubblica Istruzione — Department for Education Brit, Department of Health, Education and Welfare Am
2. sm* * *I 1.1) (statale) [ scuola] public, state attrib.; [ azienda] state-owned; [ ospedale] state-run; [ debito] national, publicservizio pubblico — public service o utility
2) (della collettività) [opinione, pericolo, nemico] public3) (accessibile a tutti) [ luogo] public2.sostantivo maschileII1) (gente) publicportare qcs. a conoscenza del pubblico — to make sth. public audience, spectators pl.; (ascoltatori) audience, listeners pl.
2) (spettatori)3) (seguito)4) in pubblico [parlare, esibirsi] in public* * *pubblico1pl. -ci, - che /'pubbliko, t∫i, ke/1 (statale) [ scuola] public, state attrib.; [ azienda] state-owned; [ ospedale] state-run; [ debito] national, public; servizio pubblico public service o utility2 (della collettività) [ opinione, pericolo, nemico] public3 (accessibile a tutti) [ luogo] public; diventare di dominio pubblico to fall in the public domain; rendere pubblico to releaseil pubblico e il privato the public and the private sectors- a amministrazione civil service; - che relazioni public relations.————————pubblico2pl. -ci /'pubbliko, t∫i/sostantivo m.1 (gente) public; aperto al pubblico open to the public; portare qcs. a conoscenza del pubblico to make sth. public audience, spectators pl.; (ascoltatori) audience, listeners pl.; uno spettacolo che piace al grande pubblico a very popular show3 (seguito) avere un proprio pubblico to have a following; deludere il proprio pubblico to disappoint one's public4 in pubblico [parlare, esibirsi] in public. -
13 audimètre
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14 Audimat
audimat ® [odimat]invariable masculine nouna. ( = appareil) audience research deviceb. ( = taux d'écoute) ratings* * *® odimat nom masculin audience ratings (pl)* * *audimat® nm audience ratings (pl); records d'audimat ratings records; 12 points d'audimat 12% of the TV audience.[odimat] nom masculindevice used for calculating viewing figures for French television, installed for a period of time in selected households -
15 маркетинговое исследование
Русско-английский большой базовый словарь > маркетинговое исследование
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16 отраслевое исследование
Русско-английский большой базовый словарь > отраслевое исследование
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17 внеземное исследование
Русско-английский военно-политический словарь > внеземное исследование
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18 комитет по гидрологическим исследованиям
Русско-английский военно-политический словарь > комитет по гидрологическим исследованиям
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19 бюро коммерческих исследований
Бизнес, юриспруденция. Русско-английский словарь > бюро коммерческих исследований
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20 комитет по космическим исследованиям
Русско-английский большой базовый словарь > комитет по космическим исследованиям
См. также в других словарях:
audience research — Audience research has developed in two main interlinking strands: research by those working in the industry and research by academics. Industry research developed as a mechanism by which media producers and advertisers could both understand… … Encyclopedia of contemporary British culture
audience research — ➔ research * * * audience research UK US noun [U] MARKETING ► the study of people who watch a particular television programme or film, read a particular book, etc.: »The channel carries out its own audience research. »Our audience research showed … Financial and business terms
audience research — Research to establish readership, audience, and circulation data, which is vital information in advertising Research into television audiences is undertaken by BARB (Broadcasters Audience Research Board), into radio audiences by JICRAR (Joint… … Big dictionary of business and management
audience research — noun The discovery of facts about an audience (esp of radio or TV programmes) such as age and behaviour patterns • • • Main Entry: ↑audience … Useful english dictionary
audience research — /ˌɔ:diəns rɪ sɜ:tʃ/ noun research into the attitudes of an audience to an advertising campaign … Marketing dictionary in english
Broadcasters' Audience Research Board — The group that commissions and publishes data on British TV audience research • • • Main Entry: ↑broadcast … Useful english dictionary
Broadcasters' Audience Research Board — The Broadcasters Audience Research Board, or BARB, is the organisation that compiles television ratings in the United Kingdom. It was created to replace a previous system, where the BBC and ITV companies compiled their own ratings. It is owned by … Wikipedia
Audience measurement — measuring how many people are in an audience, usually in relation to radio listenership and television viewership, but also newspaper and magazine readership, and increasingly, usage of websites. It often also includes demographic and sometimes… … Wikipedia
research — re‧search [rɪˈsɜːtʆ, ˈriːsɜːtʆ ǁ ɜːr ] noun [uncountable] 1. study of a subject to find out new things about it or to test new ideas, products etc: • A leading pharmaceutical company will finance the research. • What sets us apart from the rest… … Financial and business terms
Audience Measurement and Analytics Ltd. (Amap) — Audience Measurement and Analytics Ltd. (Amap)BackgroundAudience Measurement and Analytics Ltd., also known as Amap, began in 2004 on the basis of its research in India, which showed that a significant number of opinion leaders felt that the… … Wikipedia
Joint Industry Committee for Radio Audience Research — JICRAR A committee composed of representatives of the Institute of Practitioners in Advertising, the Incorporated Society of British Advertisers Ltd, and independent radio companies. The committee provides information on the listening habits of… … Big dictionary of business and management